Can artwork on your plastic card make a difference?

  • by cwdevelopment
  • 05.03.2014
  • Articles

If you are operating a business which has taken advantage of the numerous benefits which plastic cards offer, then you may be interested in adding a bit of a personal touch to proceedings. There are an incredible amount of businesses which claim to offer the cheapest deals or the best customer satisfaction levels, but there’s no way of proving that for sure as everyone is trying to outperform everyone else.

By adding artwork to your plastic cards you are effectively giving yourself a platform to advertise yourself, so it is important that you make a good impression. Whether it’s a business card or a loyalty card, adding a design that is both creative and attractive can work wonders for your company as it can help portray a positive image to potential customers.

What instances might artwork be used on plastic cards?

There are a number of platforms in which artwork can introduce a touch of character to your plastic cards, while also providing a useful role as it can help make them more distinguishable and attractive to the eye. Some common examples of where artwork might be found on plastic cards include:

  • Membership cards – adding artwork to a membership card can help make it more noticeable to a potential customer, so if they are members of various stores they may be more inclined to grab your card from their wallet due to its colourful design
  • Employee identification cards – it can be difficult to differentiate between your employees, especially if you run a large company, so dedicating a personalised card to a specific set of employees can be really beneficial. This can help you to distinguish certain aspects of their position, such as training level, job role and so on, which can be helpful for both employers and customers
  • Library cards – this doesn’t just apply to library cards, but any number of businesses which attract repeat custom, as the colourful designs can help set apart your brand from the rest and improve your chances of attracting new customers.