Can I get a good financial return from running a loyalty card system?

  • by cwdevelopment
  • 29.04.2013
  • Articles

If you are running a business then chances are that your eyes will always be on the pound signs, and implementing schemes which offer a real financial return for your business is something that you will be looking to do across the board. A loyalty card system might not necessarily be something that gives you a direct financial return, but if you are looking for an overall increase in brand awareness and spending then it could be a system that you would look to implement.

A loyalty card system for your business is all about building up brand awareness and repeat visitors to your store. Although this might not result in an initial return for your outlay, over time it can help to attract additional customers, ensure that customers don’t stray from your store, and therefore increase the spend across the store as a result.

What can I get from a loyalty card system?

As a business there are a number of rewards that you can get from a loyalty card scheme, but in an over-competitive market one of the biggest benefits that you can get is something that puts your business just that bit ahead of the pack. The fact that your customers are rewarded for coming to your business time and time again means that they are more likely to give you repeat business, and as a result that your sales will increase.

From the perspective of a customer, a loyalty card system is a great way to really get a return on your investment, and if you are going to purchase an item anyway then you may as well collect points or get a financial return for your investment – after all every penny counts!

How does the system work?

In general a loyalty card system allows you to purchase items as normal, but accumulate points on your card as you purchase them. After you have collected enough points you can usually exchange these points for either rewards or cash, depending on the type of loyalty card scheme that you have been offered.