Can I use embossing to make my plastic cards stand out?

  • by cwdevelopment
  • 17.04.2013
  • Articles

Plastic cards have quickly become an important part of business. Whether it’s a membership card, store card or any other type of card, these small tools are a great way to save money, increase brand exposure and just generally offer a service to clients across the board.

The design of your plastic cards can go a long way towards their success as a marketing tool – and if you are considering issuing membership or store cards then the way that you decorate and design them can have a major impact on the broad exposure that your brand will receive. For many companies a personal approach can really add to this type of cards and embossing information on the cards not only ensures that it stays there, it also gives a very personal feel to the membership and looks good at the same time.

What is embossing?

Embossing is the process which involves encrypting information onto a pre-existing card (such as a membership card or store card) and then filling it with a strong metal material to ensure that it stays firmly in place. Embossing helps to add to the robust approach of a plastic business card and is a vital part of the process as it often stores important information (such as a bank account or membership number or a name) which you simply don’t want rubbing off your card!

The process is relatively simple and can really help to add that extra touch to your plastic cards – if you are looking to make a small investment for a long-term gain then embossing is a popular option for businesses who are looking to improve their profile, and provide good-quality store cards to their clients.

How can this benefit my plastic cards?

The embossing process can help to give your card an incredibly professional look, while making it a great long-term investment for your business. It will help to reduce the number of replacement cards that you will have to issue as the information will not simply wear off over time, rather it will stay in place rather securely through the embossing procedure.