Can my business reap the rewards of an effective loyalty card system?

  • by cwdevelopment
  • 17.04.2013
  • Articles

Loyalty card systems have emerged in recent years as a popular way for many businesses to promote customer retention and they are often seen as a mutually beneficial way for both the shop owner and the customer to receive a reward for their continued service. Popular particularly with customers, loyalty card systems offer a way to reward customers for purchasing items that they would usually purchase anyway.

An effective loyalty card system can really draw in potential clients and entice them to shop with you rather than your competitor, even if they are looking to purchase the same item. Over time this allows you to grow your brand and your business with a loyal customer base.

How does a loyalty card system operate?

There are a number of different loyalty card systems available depending on where you decide to shop, but in general these systems will operate under a points system where you are awarded a certain number of points depending on how much money you spend. You may also be eligible for bonus points if you buy specific items or if you purchase more than one of each item.

Once you have accumulated enough points you can often transfer these points into items or cash back depending on the type of loyalty system you are operating. You may also be able to use your loyalty card as a way to get a discount on existing items through special members-only offers which are only available to loyalty card owners.

What benefits might this bring to my business?

Loyalty card systems help to increase the exposure of your business while attracting customers at the same time. They give your customers a real reason to continue to shop with you even when a competitor may stock the same products and over time your customers can really start to see a reward for their repeat service.

In addition, your customers may also be able to purchase popular items that they would already need through the rewards scheme, making it an even more popular choice.