Five reasons why gift cards are a great idea

  • by cwdevelopment
  • 11.11.2013
  • Articles

Buying a gift for somebody can be quite challenging, because no matter how good you think you are at buying presents, there is always somebody who can make it difficult for you. You don’t want to look like you haven’t put any effort in, so you will try your hardest to find a gift that represents them but this can be very problematic. Fortunately, there is a way around this in the form of a gift card as it places the power in the receiver’s hands to choose a present of their choice. If you are unsure about buying a gift card as a present then here are five reasons which should help you choose:

1. Choice

The main benefit of buying a gift card for a friend or loved one is that you are putting the choice directly in their hands, so when it comes to actually buying something they will be the ones making the final decision. It can be difficult trying to find the ‘right’ present and it is something that takes a lot of thought and time, but with a gift card you are allowing the receiver a choice to buy something that they really want.

2. Personalisation

People believe that gift cards are something of an impersonalised gift – that they aren’t really the best present because no thought or care has been made, but that couldn’t be further from the truth. Gift cards can be personalised with unique messages or colour schemes and can really add an edge to the present – much better than handing cash over.

3. No Awkwardness

The beauty of a gift card is that you don’t have to feel awkward about accepting it, because you can essentially transfer the credit for a present of your choice. Unlike those awkward moments when someone buys you an item of clothing that isn’t your style and you have to take it back, the final choice is made by you.

4. Anyone can have one

It doesn’t matter who you are buying for or what the occasion, because a gift card is perfect for any situation. So whether it is for your closest friend, a loved one or even a new co-worker, then a gift card can be a great way to show your admiration for another.

5. Convenience

Buying a gift is really convenient, both for you as a buyer and the recipient, because you can easily locate a store which they may like to purchase something and they can then select the item they want without having to second guess.