How safe are plastic loyalty cards?

  • by cwdevelopment
  • 03.06.2014
  • Articles

If you have a business which benefits from repeat custom then one of the best ways of keeping customers loyal is to introduce a loyalty card system. Loyalty cards can reward customers with a range of benefits and discounts as an incentive to keep coming back, and with each return they will feel inevitably feel more welcome and will continue to spend their income with you. When issuing a loyalty card to your customers however, it’s important that they are reliable because they could become damaged and leave customers disgruntled.

These loyalty cards will be used on a regular basis and as such this could result in them becoming damaged through constant use. It is for this reason why you may want to consider using a plastic card, as they are both durable and long-lasting when compared to their paper alternatives. Although they might be a little more expensive to purchase, they are reliable and will not become easily damaged when in use.

In addition to this, you can benefit from full computer integration of a plastic card which allows you to manage your rewards system efficiently by simply encouraging your clients to scan their cards. This can allow them to work with an independent rewards system, without needing the help of an operator, and will help to prevent the high level of wear and tear often associated with paper cards.

How can I implement a loyalty card system?

If you are looking to implement a loyalty card system into your business then you will be happy to know that they are relatively easy and cost free – with rewards being quite high. The first decision that you will need to make is what type of loyalty card you want for your business and in some situations this will lead to a choice between a regular plastic card and a paper card. In general, plastic cards will give you a higher level of durability and provide you with a great quality, long-term reward card.