Using blank plastic cards for your business

  • by cwdevelopment
  • 10.04.2014
  • Articles

Your brand image is vital when it comes to running a successful business, so the way in which you portray yourself to your clients is important if you want to achieve this. Every action that you make will be scrutinised, whether it’s the content you are producing, the benefits which your service provides and even the way you portray yourself to your audience. Choosing to use blank plastic cards can be one way of ensuring you are promoting a strong image to your clients, as there are a number of ways in which they can benefit you.

Whether you are using them as membership cards, business cards, gift cards or even library cards, having a blank plastic card opens up an infinite number of options which can be used create your own identity. One of the biggest benefits that choosing a blank plastic card could provide you with is that there is a lot of opportunity for personalisation. Many companies prefer to add their own information and insignia to their products and choosing to do it on a plastic card is no different, with some examples of what you could do including:

Artwork ­– by adding your own artwork you can help show off your creativity which in turn can be used to impress your clients. You can add a number of things to the design too, such as your company logo, company details and something which details your services

Barcoding – by adding a barcode to the design, it can be used to help store information which can then be accessed by a barcode reader, so if you have a number of clients you can easily access the information

Content – the great thing about using blank plastic cards for your business is that you can choose to add your own content, and what more you can have it tailored to each individual client. Things such as their name, affiliation and other such useful information can be incorporated to the design.

Why is the quality of a plastic card important?

Regardless of what type of plastic card you are after, whether it’s a membership card or a credit card, it’s important that the quality is of a high standard. Plastic cards are used throughout the globe for a number of different uses, so it is important that they are manufactured to the highest standards as they will be used on a regular basis. The quality of your plastic card is crucial for both you and your clients, as it can be very infuriating having a card which is can become easily bent, scratched or broken – especially when you have to renew it – so making them strong can be very beneficial and time saving.