What are the benefits of earning points on a loyalty card?

  • by cwdevelopment
  • 17.04.2013
  • Articles

In the modern economic environment we are all looking for ways to save and even if it’s just a couple of pounds here and there, over time it all adds up. One of the main ways that you can save through repeat patronage is by signing up for a loyalty card and this means that each time you shop in a given store you are receiving points which can go towards cash back and other benefits further on.

Loyalty cards are available for most businesses whether they are a supermarket retailer, beauty store or associated brand and if you are looking to earn rewards each time you shop then you could look at applying for a loyalty card to really reap the benefits of one of these reward schemes.

How does a loyalty card work?

Loyalty cards work in a number of different ways, but the most popular type of loyalty reward program runs through a points-based system. This system allows you to collate points each time you make a spend and over time your points will add up. Once you have earned enough points you are able to exchange them for gifts or cash back depending on the type of rewards system you have and you will receive your gift accordingly.

Loyalty cards are relatively simple to use and as long as you remember to bring them along every time, you will quickly find that you manage to accrue an appropriate amount of points in next to no time!

What benefits can a loyalty card bring?

Loyalty cards can bring about a whole host of benefits to both a business and the consumer, some common benefits include:

  • The ability to accrue points towards rewards on each spend
  • The ability to collate information about your target audience
  • The ability to claim cash back and rewards on everyday items
  • The ability to earn rewards while you complete your everyday shopping
  • The ability to push your business above others who may be offering the same product by offering a complimentary rewards scheme.