What benefit do loyalty cards have to my business?

  • by cwdevelopment
  • 17.04.2013
  • Articles

If you are currently operating a business, shop or a company which generally benefits from repeat patronage, then you may constantly be looking at new and innovative ways to draw your clients in and retain them over a period of time. Although discounts, low prices and sales are a great way to bring in new people through your door, repeat service often depends on selling a high quality product at a reasonable price, and if you feel that this isn’t enough then you may need to look at other methods of customer retention.

One way that many businesses aim to keep their customers coming back again is through a loyalty card system and this gives customers an incentive to keep coming back. Loyalty cards can offer benefits, discounts and even free gifts for repeat visits and they are a great way for your customers to get a little bit extra out of each purchase.

How can I implement a loyalty card system?

Loyalty card systems are relatively easy to implement and they can come at very little cost to your business – and very high reward. The first decision that you will need to make is what type of loyalty card you want for your business and in some situations this will lead to a choice between a regular plastic card and a paper card. In general, plastic cards will give you a higher level of durability and provide you with a great quality, long-term reward card.

Although they might be a little more expensive to purchase, you can benefit from full computer integration of a plastic card which allows you to manage your rewards system efficiently by simply encouraging your clients to scan their cards. This can allow them to work with an independent rewards system, without needing the help of an operator, and will help to prevent the high level of wear and tear often associated with paper cards.

How can my business really reap the rewards?

Over the long term there are a number of benefits to your business which can be seen through the implementation of a loyalty card system – and you may even find that people are using your products and visiting your business simply to reach the rewards which come at the end of your rewards program.